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Week 03: Film and New Media - Advertisement (TV & Social Media)

Class Task and Information

  • Lesson 01:
      • Symbolic codes
      • Settings
      • Mise En Scene
      • Acting
      • Colour


      • Ability to apply the Ad Analysis sheet to a commercial ad.





      • Symbolic Codes
        • Symbolic codes are social in nature. What this means is that these codes live outside the media product themselves, but would be understood in similar ways in the ‘real life’ of the audience. For instance, if you saw somebody receive a red rose in a film, you would assume there is a romantic relationship between the two characters. If you gave somebody a red rose in real life, you might be hoping the same. Symbolic codes in media include setting, Mise en sceneacting and colour.



      • Setting
        • Setting is the time and place of the narrative. When discussing setting, you can describe the setting of the whole story or just a specific scene. A setting can be as big as the outback or space, or as small as a specific room. Setting can even be a created atmosphere or frame of mind.



      • Mise en scene
        • Mise en scene is a French term that means ‘everything within the frame’. In media terms it has become to mean the description of all the objects within a frame of the media product and how they have been arranged. An analysis of Mise en scene includes:
          • Set Design
          • Costume
          • Props
          • Staging and Composition



    • Ad Analysis Part 1 - In Class Activity
      • Acting
        • Actors portray characters in media products and contribute to character development, creating tension or advancing the narrative. The actor portrays a character through:
          • Facial expression
          • Body Language
          • Vocal qualities
          • Movement
          • Body contact


      • Colour
        • Colour has highly cultural and strong connotations. When studying the use of colour in a media product the different aspects to be looking at are:
          • Dominant colour
          • Contrasting foils
          • Colour symbolism



    • Colour Analysis:
      • In your table groups (No more then 4 students). Each person in the group is to select a different colour. You are to come up with a list of meaning for the individual colour. You are also to check a minimum of 3 difference references to form your list of meanings.
      • Locate 3 different websites to support your colour analysis.



    • Ad Analysis Part 2 - In Class Activity



  • Lesson 02:
      • Learning Objective


      • Understand and capture good composition
      • Collect improved stock footage


    • Places to film today:
      • Central Admin Pathway from the TV
      • Grass area between the performance centre and Chapel

    • Last 10 minutes of lesson
      • Return all equipment to the trolleys
      • Remember to turn everything off
      • Copy and distribute captured video to team members
      • Ensure you have a copy of the files before you go.

    • Prac Groups - Same as last lesson




    • Practical Lesson Focus:
    • Practical Task: Students are to
      • Assign a group leader (production) and an equipment officer

      • Focus - Rule of 3rds, Focus Lines, Composition

      • Create a shot list
        • Very Long
        • Long Shot
        • Mid Shot
        • Medium Close up
        • Close up
        • Very / Extreme close up
        • Angle Shot (High and Low)

      • Equipment Check
        • SD Card is clean
        • Battery is charged (enough for the session)
        • Audio is recording correctly (conduct a test record)
        • Check the footage on-camera

      • Time Check Before you Leave!!




  • Lesson 03:
      • Composition
      • Technical Codes
      • Symbolic codes





    • Weekend Homework Task:
        • For homework you are to gather examples of the following shot types and composition techniques. You will be able to gather evidence and place the images or links to the video (in SWT) to complete the following table.
        • While there seems to be a lot of items to capture, use the worksheet as a shot list and use interesting environments to help aid the quality and composition of the shots.
        • NOTE: If you need further information, have a look back through the class presentations and YouTube examples for clarity.
        • Create a folder in SWT called Week03
        • Make a copy of the following document in the folder you have just created:







      • Class Activity 01:
        • Ads from the Superbowl
        • Students are to record: (Make a copy of the following Google Document) - Select 5 ads to Analise.
          • Create a folder in SWT called Week03
          • Make a copy of the following document in the folder you have just created:



      • Complete before the end of the lesson.



Readings / Homework

 

Focus Point

 

 

Information