ICT
 
home search Contact
Lmarsden is a non-profit information site

Week 02: Film and New Media - Advertisement (TV & Social Media)

Class Task and Information

  • Lesson 01:
      • Setup and pack up camera equipment successfully
      • Operate basic settings on the camera and record and playback
      • Transfer test footage to laptops and shared folders.


      • Setup and pack up camera equipment successfully
      • Operate basic settings on the camera and record and playback
      • Transfer test footage to laptops and shared folders.


    • Class introduction and discussion:
    • Task 01:
      • You will be broken into small groups to begin your setup and pack up of video equipment.
      • Students will start their development of competency in the following skills





    • Task 02
        • What is the purpose of stock footage?

        • How do you set up for stock-footage?
          • Location
          • Camera Angle
          • Lighting

        • The process of recording
          • Clapper Boards
          • Leading and Trailing footage
          • Sound normalisation (leading and trailing)
          • Duration

        • Shot List
          • Plan your shoot and the required outcome you need.

        • File Naming conventions


      • Revision: basics of movie making - tutorial -part1
        • Examples of simple Shots
          • Very Long
          • Long Shot
          • Mid Shot
          • Medium Close up
          • Close up
          • Very / Extreme close up
          • Angle Shot (High and Low)

      • How to use a video camera and tripod effectively.

      • Students are to go and collect examples of shots (Maximum time 20 minutes)

      • Places to film:
        • Walkway outside Digital Zone
        • Stairs to the Tuck Shop
        • Quad outside of the lecture theatre
        • Upper Performance Centre
        • Stairs going down to the lower PC

      • Last 10 minutes of lesson
        • Return all equipment to the trolleys
        • Remember to turn everything off
        • Copy and distribute captured video to team members
        • Ensure you have a copy of the files before you go.




  • Lesson 02:
      • Capturing Footage
      • Working on Location


      • Capture and frame different shot types


    • Prac Lesson - Friday lesson 2


    • Places to film:
      • Upper Performance Centre
      • Stairs going down to the lower PC
      • Lower PC foyer

    • Last 10 minutes of lesson
      • Return all equipment to the trolleys
      • Remember to turn everything off
      • Copy and distribute captured video to team members
      • Ensure you have a copy of the files before you go.



    • Practical Task: Students are to
      • Assign a group leader (production) and an equipment officer

      • Create a shot list
        • Very Long
        • Long Shot
        • Mid Shot
        • Medium Close up
        • Close up
        • Very / Extreme close up
        • Angle Shot (High and Low)

      • Equipment Check
        • SD Card is clean
        • Battery is charged (enough for the session)
        • Audio is recording correctly (conduct a test record)
        • Check the footage on-camera

      • Time Check Before you Leave!!

Readings / Homework
  • Ensure all Ad analysis are in SWT (Will be checking this weekend)

 

Focus Point

 

 

Information