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Week 01: Film and New Media

Class Task and Information

  • Lesson 01:
    • What you will require for this course.
      • A Charged Laptop with enough power to complete your lesson (get chargers before the lesson if needed)
      • A5 or A4 Note book to record code snippets as you view and research.
      • Headphones - To listen to tutorials and create a sound field to establish your optimal working environment.
      • Micro SD Card with SD Adapter (8Gb or 16Gb) to use with the school's cameras.

      • Welcome and Introduction
      • Class Expectations
      • Course Overview

    • Computer Setup: Google Version? Version 79.0.3945.117 (Official Build) (64-bit)

        • Advertising Jargon
        • Develop an understanding of what is meant by the cognitive verb ‘analyse’ and apply appropriate techniques to the analysis of film-based advertisements;
        • Learn how to apply the language (‘jargon’) of advertising when describing and analysing film-based advertisements; and
        • Develop an understanding of the concept of narrative and the different types of narrative as may be applied to film-based advertising..

    • The Keys To The Course:

    • Lesson Presentation: Advertising Jargon

    • ADVERTISING ANALYSIS Worksheet (to be given out in class)

      Realist: These ads attempt to portray realistic events, which the audience can relate to.

      Anti-realist: These ads use abnormal or outlandish characters or situations in order to grab the audience attention.

      Logos appeals to reason, ethos is an appeal to the audience based on the speaker's authority, while pathos is an appeal to the audience 's emotions.

    • TASK 01: Using the Advertising Analysis sheet - view one of the following advertisements, analise and discuss with your groups evidence of the Symbolic Codes: Symbolic Codes Ad Analysis

    • TASK 02: In table groups (no more than 4), use the internet to locate 2 advertisements that fall into the categories of Realist and Anti-realist.

  • Lesson 02:
      • Review the check list for your camera technician. Time to get your Operators License.

    • Students will be developing their vocab for Analysing ads.

    • ADVERTISING ANALYSIS Worksheet (to be given out in class)

    • Sample adds

    • Random Group Generator (Class will split at random into 5 groups)

    • Elect the following people using a dice roll: (Digital dice Roll 3D)

      • First person to roll the following numbers will do:
        1. Scribe for the group
        2. Proof reader
        3. Reporter for the group
        4. Leader
        5. Wild Card - the motivator / outside the box
        6. Roll again

      • Record the person and their function in the group

        • Discussion and work clock

    • TASK 01: Ad Analysis
      • Looking at the sample ads shown in class identify the following criteria:
        • Product
        • Hero
        • Resonant Image
        • Catch or Hook
        • Logos Appeals
        • Who is the target audience? What basic need is being satisfied? What assumptions is the advertiser making about the audience?
        • What narrative and the story-line of this ad?

    • TASK 02: Realist and Anti-realist
      • In table groups (no more than 4), use the Internet to locate 2 advertisements that fall into the categories of Realist and Anti-realist.
      • Table Groups are to elect a recorder (digital note taker) and use the following link Realist and Anti-Realist
      • Representative from each group will present to the class

  • Lesson 03:
    • Students will be developing their vocab for Analyzing ads.

      • Symbolic Codes
      • Symbolic codes are social in nature. What this means is that these codes live outside the media product themselves, but would be understood in similar ways in the ‘real life’ of the audience. For instance, if you saw somebody receive a red rose in a film, you would assume there is a romantic relationship between the two characters. If you gave somebody a red rose in real life, you might be hoping the same. Symbolic codes in media include setting, mise en sceneacting and colour.

      • Setting
      • Setting is the time and place of the narrative. When discussing setting, you can describe the setting of the whole story or just a specific scene. A setting can be as big as the outback or space, or as small as a specific room. Setting can even be a created atmosphere or frame of mind.

      • Mise en scene
      • Mise en scene is a French term that means ‘everything within the frame’. In media terms it has become to mean the description of all the objects within a frame of the media product and how they have been arranged. An analysis of mise en scene includes:
        • Set Design
        • Costume
        • Props
        • Staging and Composition

    • The Optus Network – Coverage and Value

      • Acting
      • Actors portray characters in media products and contribute to character development, creating tension or advancing the narrative. The actor portrays a character through:
        • Facial expression
        • Body Language
        • Vocal qualities
        • Movement
        • Body contact

      • Colour
      • Colour has highly cultural and strong connotations. When studying the use of colour in a media product the different aspects to be looking at are:
        • Dominant colour
        • Contrasting foils
        • Colour symbolism

    • Colour Analysis:
      • In your table groups (No more then 4 students). Each person in the group is to select a different colour. You are to come up with a list of meaning for the individual colour. You are also to check a minimum of 3 difference references to form your list of meanings.
      • Locate 3 different websites to support your colour analysis.
      • Apply your research to: Discover Kate's success on Lite n' Easy

    • ADVERTISING ANALYSIS Worksheet (to be given out in class)

Readings / Homework





Focus Point